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Jack Caress, President and CEO 


For over 30 years, Jack Caress has been producing and marketing participant sports events. He is the founder and CEO of Pacific Sports LLC and a Founding Member and Chairman of the Board of Directors of Triathlon Business International, Inc (TBI). Additionally, he serves on the Board of Directors of the Southern California Committee for the Olympic Games (SCCOG) and the Los Angeles Sports Council.

In February 2016, Jack was named to the “Top 10 Most Influential in the Sport of Triathlon” by Triathlon Magazine (Europe’s largest multisport magazine).   Caress is also an Operating Partner for VO2 Partners in New York and a consultant for the Gerson Lehrman Group, Guidepoint Global, and ForensisGroup.

In 2005, Caress and his firm Pacific Sports, LLC was a founder and co-owner of the Life Time Fitness Triathlon Series bringing together the six major championships of Olympic distance triathlons. His firm has paid out in excess of $5 million dollars in prize money and generated more than $115 million for charitable causes.   At the 2012 Olympic Games in London, he produced the official reception with the International Triathlon Union and Triathlon Business International that followed the Men’s Olympic Medal Event. He served as co-host along with Marisol Casado, the ITU President and IOC Member, which took place at Hyde Park.

Jack earned a B.S. in Economics at UC Irvine. He furthered his education with a Master of Science from the Merage School of Business at UC Irvine and a PhD in Business Economics from the Claremont Graduate School. Jack has also been an active member of the academic community serving as a professor at Chapman University in the School of Business & Economics for 10 years from 1987-1996, as the Director of the Freshman Seminar Program in Political Economics at Chapman for three years.  He is currently an adjunct faculty member at the University of San Francisco in the graduate program in Sports Management. Caress’ career in sports marketing and production began at International Management Group (IMG) in Cleveland as a consultant in the Athletics & Fitness Division. This led to the founding of Pacific Sports and the launch of several events as well as ongoing consultation with sports clientele on sponsorships, sports marketing and athlete representation. USA Triathlon named him Race Director of the Year, in 1996.  Prior to IMG, he was a consultant with Touche Ross, & Company where he earned his CPA.

Caress has competed in over 400 participant sporting events including the Ironman World Triathlon Championship in Kona on four occasions.  He is in the unique category of both of USA Triathlon’s Century Clubs having both competed and directed over 100 triathlons.  He was a member of the 1975 NCAA Championship golf team at UC Irvine where he now serves on the Athletic Director’s Intercollegiate Athletics Advisory Council.  He has served on the Board of the Tustin Western Little League.  Caress serves in the Mentor Program at the Merage School of Business at UC Irvine.

He has provided expert commentary on CBS, NBC, ESPN, Fox and Cablevision Sports and served as Executive Producer on broadcasts for both the Los Angeles and Cleveland Triathlons. Jack has edited two books in political economics entitled “The Global Citizen” and “War, Peace, and Justice” and been published in both financial and sports journals writing on the business of sports and financial management and is a regular speaker at conferences, podcasts, and webinars in the lifestyle sports industry.

Jack can be reached by email at